Spektakulær event indvarsler jubilæum
Med en bredde på over 250 meter er signaturen af en Defender skabt på en bjergside i La Palgue i Frankrig.
Bag det unikke “kunstværk” står snekunstneren Simon Beck, der specialiserer sig i at lave geometriske figurer ved hjælp af fødderne. Denne figur er lavet i frostvejr og i 2700 meters højde. Figuren består af 20.894 skridt – eller i alt 16.5 kilometer.
Snekunstværket er skabt for at gøre opmærksom på den internationale Land Rover dag – den 30 april. Netop den dato, da Land Rover første gang blev vist på Amsterdam Motor show tilbage i 1948.
Det unikke Defender kunstværk er en hyldest til netop det øjeblik, da engineering director fra Rover, Maurice Wilks, første gang lavede en tegning i sandet på Warf Bay i Whales og foreslog sin bror Spencer – Rovers administrerende direktør, en bil med dette design. Designet blev kaldt Land Rover, og var begyndelsen til den model vi i dag kender som Defender.
”Land Rover er et ikonisk mærke i hele verden og konturen af en Defender er umiddelbart genkendelig. Det er i den grad specielt at kunne fejre 70 års jubilæum og vi vil fejre året med en række begivenheder og fejringer der repræsenterer Land Rovers –Aboive and Byond ånden og som hylder menneskerne bag verdens favorit SUV”, siger Prof Dr Ralf Speth.
Land Rover inviterer sine fans til at deltage i fejringen af World Land Rover Day online. For at se udsendelsen og tage del i fejringen kan man den 30. april kl. gå til www.youtube.com/landrover kl. 19.00 – og så bruge hashtag #LandRover70Years
70 år med Land Rover:
1948 Land Rover Series 1 presented at Amsterdam Motor Show
1953 Long Wheelbase version of Series 1
1956 Oxford and Cambridge teams competes in the London-Singapore expedition in Series I
1958 Land Rover Series II unveiled with more refined design
1970 Original two-door Range Rover (the Classic) goes on sale
1971 Land Rover Series III launched
1972 Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition
1976 1,000,000th Land Rover built
1979 A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)
1981 Land Rover begins legendary partnership with Camel Trophy
1981 Four-door Range Rover released
1989 Land Rover Discovery, the third Land Rover model, goes on sale
1990 Original ‘Landie’ relaunched and renamed Defender
1994 Second generation Range Rover launched
1997 All-new Freelander is unveiled with innovative new technology: Hill Descent Control
2001 Third-generation Range Rover with all-round independent air suspension revealed
2003 Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia
2004 Range Stormer Concept previews performance Range Rover and three-door body
2004 Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show
2005 All-new Range Rover Sport unveiled
2006 Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood
2007 LRX concept car previews design language of a new luxury compact SUV
2009 Fourth generation of the Land Rover Discovery introduced
2010 Range Rover Evoque, the world’s first luxury compact SUV, makes global debut
2012 Fourth-generation Range Rover introduced – the first all-aluminium SUV
2013 New generation of Range Rover Sport unveiled at New York Motor Show
2014 Special Vehicle Operations (SVO) division is officially launched
2014 Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover
2014 Discovery Vision Concept previews design vision for new family of Discovery vehicles
2014 Launch of Discovery Sport, a new premium compact SUV with 5+2 seating
2015 Trio of end-of-line Defender editions revealed with biggest sand drawing in UK
2015 Exclusive Range Rover SVAutobiography long wheelbase launched in New York
2015 Evoque Convertible becomes world’s first luxury compact SUV convertible
2015 One-of-a-kind Land Rover 'Defender 2,000,000' sells for £400,000 at charity auction
2016 Last Defender rolls off the production line
2016 All-new Discovery with world-first remote Intelligent Seat Fold technology launched
2017 Land Rover launches the fourth Range Rover, the Velar
2018 Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show
